Thursday, May 28, 2015

Pop Culture Blog - The Beginning

What is pop culture and what does it mean to you?

The definition of Pop Culture is 
  1. modern popular culture transmitted via mass media and aimed particularly at younger people.

To me, Pop Culture is the manipulation by various media sources to convince People (typically younger people) of how they should act, what they should like/dislike, what they should listen/not listen to, wear, spend money on etc. 

Why is understanding of popular culture relevant to you in a business environment and in your present and future career?

It's important to understand pop culture because you have to know what your customers and clients are spending their time and money on.  As an employer you need to know what is motivating the people entering the workforce at any particular point in time. I need to be aware of pop culture in my current and future career so i can understand and communicate with the people I work with and for.

What would you consider to be a popular culture artifact?  And why would you choose it?

Need I really say more? Okay I will just in case.  

Taylor Swift is THE pop culture artifact. Starting as a young girl breaking into the country music scene, she has created the most recognizable brand in the world, crossed genres into pop and has blown up the pop charts.  You can't go anywhere without seeing her on a magazine cover, awards show, radio, or her videos.  She has grown her brand without sacrificing her values or artistic vision and has managed to remain somewhat accessible to her legions of fans.

1 comment:

  1. Hi Dan,

    I thought your explanation of pop culture was interesting being the fact you state it's geared towards young people. In some ways it makes sense because young people are not set in their ways yet and can be persuaded easier. On the other hand, the current standing of the U.S. is an increasing number of baby boomers and not as many young adults, which is partly why are social security system is hurting. With that being said, it is the younger generation that are making the money, while the older generation is on a fixed income.

    I enjoyed reading your blog and found it be very professional. I look forward to reading more in the near future.

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